In todays property market, you as the real estate agent can sell a commercial property on market or off market. Getting the best prices will normally force the property owner to go publically onto the market to attract buyers and competitive offers. This is where you come in as the agent to help them; your marketing methods and your method of sale will be critical to the sale process.
The key to marketing a commercial property is to choose the right method of sale that suits the property and the local area. Far too many agents choose a method of sale that suits them and not the local property market. The reality is this; the wrong method of sale will waste the property owners money in marketing and the agents time in inspections.
Properties will soon go stale on the market today; the first 4 weeks of marketing are the most important. If you cannot generate the right levels of enquiry during this time it is likely that poor choices of method of sale has been made.
The best method of sale should be selected to optimise the enquiry at the best price.
Your options are:
Auction
Tender
Expressions of Interest
Sale at a Price
Sale by Negotiation
Sale by Exchange
What choice do you make here? It all depends on your market, your buyers, the features of the property, and your target market. Make the right sales choices for the right reasons and the marketing will be easier to achieve.
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