Signs for Sale and for Lease

One of the key image builders for a Real Estate business and market share is the ‘For Sale’ sign erected on all listings.  This tool, more than anything else, will provide your office with an immediate and visible presence in the market in your location; the more signs you have erected the better it is for your business. 

The use of a property sign in real estate marketing is followed closely by the high value of internet as a listing tool. These are the most important tools to be implemented in any marketing campaign to sell or lease a property.

Any property for sale or for lease should feature a sign of attractive design, incorporating essential property information that generates further enquiry, and then giving the suitable contact information for people to call you.

Design

If you are joining an established franchise or corporate real estate group you'll find that there are signage rules and regulations established and documented for their members to keep within.  They will require your signage to stay within their design criteria, as that is how they grow their brand to the general market.  They will also likely require you to purchase signs through their supplier to control design and consistency.  Whilst this is normally not a problem, it is appropriate to ask questions regard the supply and design of signage, together with the cost of that supply.

Quality

In your local area, you will find signage supply companies who are able to supply corflute signage at a competitive price.  You should understand that the quality of corflute signage varies enormously in the market and this has a lot to do with the thickness of the board and the quality of the plastic.

Property signs today are made on corflute for both the convenience of supply and cost of erection.  Corflute is a laminated and ridged plastic sign that can easily be screen printed to your size needs, property detail, and location.

As a note of caution, many a Real Estate Agent has acquired cheap property signage from a local supplier only to see it last only for a short period of time.  The effects of the weather, wind, and ultraviolet exposure on signs, makes a sign look old more quickly.  Beware of the cheap signage manufacture and ensure that your quality of sign is top class, well designed, and long lasting.

Size and location

Council regulations today frequently control the size of the Real Estate signs and their location on properties.  You need to check these rules and regulations prior to ordering your signs and placing them on properties.  In some council areas, the use of large property signs is prohibited, as is there placement in certain positions on the property boundary.

You will find that there is a standard sign of certain size which does not require individual approval from local council.  These signs are generally used on most ordinary property sales.  These are the signs that you produce in bulk and quickly erect on properties listed for sale.

Signage which is beyond of the regulation size will require council approval prior to erection.  Enquire at the planning office of your local council to ensure you get this information prior to spending money on unusual signage.